Gator Garb Promotions

Gator Garb Promotions improves B2B payment process with virtual cards and becomes area's number one choice for branded products.

Gator Garb Promotions


Gator Garb Promotions provides custom-branded apparel and promotional products for businesses, schools, and organizations. The products can be creatively designed to increase business and brand recognition. Located in Altoona, Wisconsin, the company was built on the intent of being a unique leader in the market. They are known for offering cutting edge design options to their clients, while delivering a superb customer experience.

While Gator Garb was making enhancements to their production process and pricing structures to stay highly competitive in the ever-changing promotions industry, other aspects of their business — specifically accounts payable (AP) payments — needed an innovative and automated solution.

Historically, everything from an AP standpoint was processed using paper checks. This manual process was costly to the business and very time-consuming, preventing the team from completing more value-added activities. Although they had an interest in migrating to virtual cards for some time, they wanted a partner with the same values.



Gator Garb was introduced to Edenred Pay through one of their customers, who currently uses Edenred Pay’s payment solution. After the first conversation, the decision to come onboard was almost immediate.



Gator Garb is now using Edenred Pay’s Payment Automation Platform to make vendor payments with virtual cards, ghost cards, and Automated Clearing House (ACH). The integration was easy and seamless, and the time investment required to make the transition was minimal.

Hurtgen added, “It has been nice to offer another payment method for our vendors. And the rebates we earn on paying with virtual and ghost cards is an added bonus. Edenred Pay has just been a pleasure to work with. I would tell anyone that’s thinking about switching to virtual card to work with Edenred Pay, you won’t be disappointed!”