Partnership continues to shape the future of payments in the advertising industry through automation and advanced technology
Bonita Springs, FL (June 16, 2020) – Corporate Spending Innovations (CSI), a leader in electronic B2B payment solutions, announced today an enhanced and renewed preferred partnership with the Advantage Software Company to drive joint innovation and business development. Advantage provides an all-in-one software solution that allows agencies to better manage projects, media, billing, and finance functions, including payables, and is fully integrated with CSI Paysystems. CSI and Advantage work closely together to shape the future of payments in the advertising industry through enhanced automation and advanced technology.
CSI and Advantage have been partners for nearly 10 years, signing their first agreement in 2011. CSI was a pioneer in payments automation for the media space, delivering a superior product that solved the unique and complex payment challenges of the industry.
Over the past 10 years, we have made a joint commitment to ongoing product improvement to bring greater value to our mutual customer base,” said Ellen Coulter, CEO of Advantage. “Today, approximately 20% of Advantage’s media buying agencies are using CSI for their payables.”
Coulter added, “CSI, Advantage, and our customers jointly meet on a regular basis to improve the payments process and collaborate on product enhancements. Payments automation including virtual card, ACH and checks allow our clients to increase efficiency, reduce costs and drive net new income. The partnership with CSI is the deepest system integration we have. I have complete trust and confidence in our ability to continually grow our business, customer loyalty, and innovative service offerings with CSI’s partnership.”
“We have the power to do more together,” said Liane Sanson, President of Advertising & Media at CSI. “Our partnership with Advantage is a testament to that and we believe this highly complementary partnership is a game changer that expands our total addressable market and creates meaningful value for both CSI and Advantage. With a clear path forward, we will further invest in technology and innovation to bring state-of-the-art solutions to Advantage and their customers. I’m proud that it’s been such a success.”
About Advantage Software
For over 40 years Advantage has been exclusively focused on helping advertising and marketing firms run more efficiently and more profitably. Supported by a staff of customer-focused ex-agency personnel, Advantage provides the only true all-in-one agency management system on the market, with over 800 agencies relying on Advantage every day. To learn more, please visit www.gotoadvantage.com
